Unsolicited advice

Brand Image Campaign

The 2025 brand image campaign for QNB Group, featuring the renowned actor Ahmed Helmy, aimed to strengthen the brand’s identity as "Your Trusted Financial Advisor".
The film’s story captured the universal experience of people offering unsolicited financial advice, highlighting QNB as the expert you can trust. Its humor and relatability were perfectly aligned with Ahmed Helmy’s natural personality, making the message engaging and authentic.
With the tagline "QNB – Your Trusted Financial Advisor", the campaign reinforced QNB’s promise to provide expert guidance, connecting with audiences in a fresh and memorable way.