#LIVETHEJOURNEY

social media campaign

The biggest sports event of 2022 - FIFA World Cup™ hosted in Qatar - was one of the greatest accomplishments for each and every Qatari, and it is their dream to make this event unforgettable for everyone.

QNB Group, the Official Middle East and Africa Supporter and Official Qatari Bank of the tournament, launched the large-scale social media live campaign that was aimed to highlight every significant moments of World Cup and inspire all Qataries and guests to celebrate together.

The campaign was started 4 months before World Cup with warm up content, erupted with the engaging contests and challenges on the eve of the start and turn into the massive live coverage during the tournament.